Your brand is leaving money on the table. In 3 days, you'll know exactly where.
Before investing in a rebrand, find out what really needs to change, and what's working better than you think.
Book my spot →For founders who feel that the brand doesn't match the size of the operation.
It's for you if
- you negotiate price frequently
- you feel you're being compared when you should be chosen
- the business grew but the brand didn't keep up
- you want to decide with clarity before investing in a rebrand
- you have an average ticket above $860
It's not for you if
- you're just starting and haven't validated the business yet
- you're looking for a template or generic low-cost service
- you're not willing to make an executive decision about the brand
- you just want an informal opinion
What changes after the FAMOSO.® Diagnostic
- Exactly where your brand is sabotaging the price you charge
- Which 3 decisions shift value perception in 30 days
- Whether a full rebrand, a partial adjustment, or nothing at all, makes sense
- In reais, how much your misaligned brand is costing, based on your current ticket, proposal volume and close rate
- Which 3 to 5 competitors are ahead of you in visual perception, and why
- Where your opportunity for your own territory in the market is
5 analysis blocks. It's not a template. It's an audit.
Perception
what your brand is saying before you speak
Analysis of what the brand installs as perception of price, sophistication, authority and category. Who it attracts, who it repels. Whether it's positioned in the price range the business wants to charge.
System
whether what exists is a brand or isolated pieces
Audit of logo, palette, typography, graphics, hierarchy and coherence across touchpoints. Identifies whether there's a system or just loose elements. Points out what sustains premium perception and what sabotages it.
Application
how the brand lives where the sale happens
Analysis of website, Instagram, sales presentation, stationery, packaging, whatever is relevant to your business. Where the system works, where it breaks, where it needs immediate adjustment.
Competition
where your brand stands in relation to the market
Mapping of 3 to 5 direct competitors. Visual comparative positioning. Where your brand differentiates, where it's commoditized, where it has the opportunity for its own territory.
Priorities
what to do first, in order
3 to 5 concrete actions in order of commercial impact. It's not a wishlist. It's an executable plan: what changes now, what changes in 30 days, what goes into a larger project.
Complete document + strategy session.
Executive Presentation up to 25 pages
Complete analysis of the 5 blocks, comparative panels, annotated screenshots and a priorities plan. In the FAMOSO.® visual standard, delivered in 3 business days after the briefing.
30-minute strategy call
After you read the Executive Presentation. We review the analysis together, I answer any questions, and we define next steps based on your commercial reality.
4 steps. 3 days.
No meeting before delivery.
- FAMOSO.® Diagnostic across 5 blocksperception, system, application, competition and priorities$330
- Mapped competition panelwhere you stand, where they stand, where there's still room$165
- Priorities plan in order of impactwhat changes now, what changes in 30 days, what comes later$130
- 30-minute strategy call with Pedroto clear doubts, align direction and decide the next step$110
- Executive Presentation up to 25 pages, in the FAMOSO.® standardeverything documented, organized, ready to useincluded
or up to 3x no interest on card
3 of 10 spots left
I want the first cohort price →You've already lost more than $135 on a proposal that didn't close because the client didn't see enough value. Now you'll know exactly why.
And if you close a project with FAMOSO.® afterward
The amount paid for the FAMOSO.® Diagnostic comes back to you in full, credited to the proposal. In practice, the only way to lose is not to do it.
What you need to know before booking.
The Free Brand Diagnostic is an automated 5-question quiz with an instant result: score and gaps in 3 minutes, at no cost. The FAMOSO.® Diagnostic is an audit conducted by me, delivered within 3 business days: 5 in-depth analysis blocks, a comparison with direct competitors, a custom priorities plan, and a 30-minute strategy call to walk through the results and align next steps.
3 business days after you send the initial briefing. This deadline is a commitment, not an estimate. That's why the first cohort is limited to 10 spots.
It's the entry price of the first cohort. When the spots run out, the price goes up. But that's not the real argument: the $135 applies fully as credit toward the branding project proposal. Whoever goes through the Diagnostic doesn't pay twice for the strategic thinking. And it's well below what entry-level market offers charge for shallow work that only touches the visual, without ever addressing positioning.
Me, Pedro Cardoso. Not an assistant, not an intern, not outsourced. 10 years of design and art direction applied to the analysis of your brand.
The amount paid is fully credited to the project proposal. The FAMOSO.® Diagnostic becomes the strategic foundation of the work, no rework, no redoing research.
You leave with strategic clarity and an executable plan. Many clients discover in the FAMOSO.® Diagnostic that they don't need a full rebrand, saving $690+ by making an informed decision.
Yes. The first cohort is limited to 10 spots to guarantee the 3-business-day deadline and the quality of the analysis. When they run out, we open a waitlist, and whoever comes in later gets the already-repositioned price.
The first cohort price is valid for the first 10 clients. They help refine the process and get a reduced investment. From the 11th, the price goes back to $155, and in the medium term, to $258. Whoever comes in now comes in before the price repositioning. And it's still well below what entry-level market offers charge for shallow work that only touches the visual, without ever addressing positioning.
After payment, you fill out a 15-minute strategic briefing with your average ticket, proposal volume, close rate and discounts given over the last 6 months. With this real data, we precisely calculate the financial impact of the misaligned brand on your business. It's not a generic estimate, it's your number.
Yes. If the briefing makes it clear the moment isn't right for a diagnostic: business not yet validated, ticket below $860, founder without executive decision power, I point you in the right direction without charging for the spot. A Diagnostic only makes sense for those at the right moment.
The FAMOSO.® Diagnostic isn't an opinion. It's an audit with technical criteria. You can disagree with the priorities, but the reading is structured. If something doesn't make sense for your context, we recalibrate together on the strategy call.
Message on WhatsApp. In 5 minutes we'll see if it makes sense for your moment, no commitment, no pitch.
Chat on WhatsApp →A brand that doesn't sustain sales costs a lot every month. Including this one.
3 days. Method applied. What's blocking is named, what to fix is prioritized, where to start is defined. If you close the branding project with FAMOSO.® afterward, the $135 is credited toward the total. The FAMOSO.® Diagnostic is not a cost. It's the first step of the project.
Secure my spot →Reply within 4 hours on business days.
