Complete visual identity in up to 21 business days, for companies that already sell but still look small.
A complete system, not a standalone logo: positioning, identity and application manual. Stop losing sales for looking amateur before the first conversation even happens.
Amateur visual identity vs. professional visual identity.
AMATEUR IDENTITY
Made fast, no process, no strategy.
Standalone logo with no visual system.
Colors and fonts picked by taste, not positioning.
Inconsistent across channels. Every piece looks like a different company.
Doesn't communicate value. Invites price comparison.
Ages fast and needs redoing in 2 years.
PROFESSIONAL IDENTITY
Built with method, strategy and approved stages.
Complete visual system: logo, palette, typography, graphics, rules.
Every visual decision backed by positioning.
Consistent at any touchpoint.
Installs perceived value before the proposal.
It's an asset. It doesn't age. It evolves.
It's not opinion. It's method.
Every visual identity goes through the same 6 stages that have already delivered 50+ brands with zero rejected projects: Foundation, Architecture, Brand, Originality, Synthesis and Operation.
Get to know the FAMOSO.® Method →Freelancer, Canva, or FAMOSO.®?
Doing it yourself on Canva
Solves the urgency. Doesn't solve perception. Without positioning behind it, any new visual is decoration, not strategy.
Hiring a freelancer
Delivers a piece. Doesn't deliver a system. Without a process, every new file is a reinvention, and the brand never stays consistent.
FAMOSO.® visual identity
Delivers the reasoning behind every decision, documented, with a repeatable process. The brand stops depending on me the next day.
Complete visual identity inside the FAMOSO.® Project.
What's included
One offer, one process. No levels to pick from.
Diagnostic and strategic foundation
Positioning and voice guide
Complete visual identity
Visual identity manual
Application direction
Asset library
Brand guide for AI and LLMs
Organized final files
30 days of implementation support
What's not included
The Project solves positioning and the brand system.
A website is not automatically part of the Project
Website and other implementations are hired separately
Need just a website, with an adequate identity? Vitrine. FAMOSO.®
Investment
Personalized price, defined after first contact.
Scope and timeline defined in the proposal
On average 21 business days from briefing approval
Your sign-off at every stage of the FAMOSO.® Method
The price is defined by the scope of your stage, always by proposal.
Questions about creating a visual identity.
What's included in a professional visual identity?
Symbol, logotype, color palette, typography, supporting graphics, usage rules and a visual identity manual. The FAMOSO.® Project also includes application direction, an asset library and a positioning and voice guide.
How much does it cost to create a professional visual identity?
The visual identity project respects your company's reality and stage; scope, timeline and price are proposed after the first contact. No surprises. The Diagnostic FAMOSO.® at R$697 defines the right scope and counts as full credit toward the project.
Do I need a full visual identity or just a logo update?
It depends on the diagnostic. In some cases the system has a usable foundation. In others, rebuilding is more efficient than adjusting. The Diagnostic FAMOSO.® answers this clearly before any bigger investment.
How long does it take to create a visual identity?
21 business days on average from briefing approval. Each stage has approval before moving forward, which eliminates rework and keeps the timeline.
How do I know I'll like the result?
By the method. The creative decision happens before the layout exists. When the visual arrives, it's the conclusion of reasoning you validated stage by stage. In 50+ projects delivered, none has ever been rejected.
Want to understand the concept before hiring? Read what visual identity is (and the most common mistake).