Brand guide for AI: so ChatGPT writes like your company, not like everyone else.
Your team already writes with AI. Without a guide, every text comes out in the tool's generic voice. The FAMOSO.® brand guide for AI teaches ChatGPT, Claude or any assistant to write with your brand's tone, vocabulary and positioning.
AI has no brand. It copies the average.
MYTH: Just ask ChatGPT to write in the company's tone.
REALITY: AI doesn't know your company's tone. Without instructions, it writes the internet's average, and the average sounds like your competitor.
MYTH: A good prompt solves it.
REALITY: A prompt without positioning just makes generic text better written. What sets you apart is knowing what the brand says, to whom and what it never says.
MYTH: Brand guides are for big companies.
REALITY: The smaller the team, the more text comes from AI. Without a guide, each person teaches the tool differently, and the brand becomes several.
You don't sell what you do. You sell what it looks like you do.
Everything AI needs to sound like your brand.
Tone of voice and vocabulary
How the brand speaks, the words it uses and the ones it avoids.
Positioning and messages
What the brand says about itself, who it speaks to and what sets it apart.
Right and wrong examples
Passages that sound like the brand and passages that don't, so AI and the team can calibrate.
Ready prompt
An instruction to paste into ChatGPT, Claude or a custom GPT and start writing in the brand's voice.
A guide without positioning is just a prompt.
Without positioning, there's nothing to teach. With nothing to teach, AI improvises. Improvising AI writes like everyone else.
That's why the brand guide for AI isn't sold separately. It's one of the 9 deliverables of the FAMOSO.® Project, together with diagnosis and strategic foundation, the positioning and voice guide, complete visual identity, manual, application direction, asset library, final files and 30 days of support. The guide translates for AI what the project defined for the brand.
AI writes fast. The brand decides what's worth writing.
How much does a brand guide for AI cost?
The guide comes inside the FAMOSO.® Project, and the project's price is set by scope, never by negotiation margin. The proposal arrives within 24 hours of first contact, with scope, timeline and investment.
Questions about the brand guide for AI.
What is a brand guide for AI?
It's the document that teaches AI tools to write like your brand: tone of voice, vocabulary, positioning, right and wrong examples and a ready-to-use prompt.
Does it work with ChatGPT?
Yes. The ready prompt works in ChatGPT, Claude, a custom GPT and other assistants that accept instructions.
Can I buy only the guide?
No. The guide comes from the positioning defined in the FAMOSO.® Project, so it's part of it.
How is it different from Agente FAMOSO.®?
Agente FAMOSO.® is an AI agent trained on the FAMOSO.® process to create Instagram posts and carousels, for R$97. The brand guide for AI is made for your brand: it teaches any AI to write with your tone and positioning, in any text.
Do you serve clients outside Porto Alegre?
Yes. The studio is based in Porto Alegre, Brazil, and service is 100% online, for companies across Brazil.
How do I start?
Through the proposal form or WhatsApp. The proposal arrives within 24h, with scope, timeline and investment.