A brand manual so your company looks the same in any material.
FAMOSO.® creates brand and visual identity manuals: logo construction, colors, typography, graphics, incorrect uses and applications. Without a manual, each person applies the brand differently, and the company looks improvised.
A manual isn't a pretty PDF.
MYTH: Brand manuals are for big companies.
REALITY: The smaller the team, the more different people apply the brand: a relative, the print shop, this month's agency. Without rules, each one does it their way.
MYTH: Sending the logo as a PNG is enough.
REALITY: A loose logo doesn't say color, spacing, minimum size or what not to do. Whoever receives it improvises.
MYTH: The manual is for the designer.
REALITY: The manual is for people who aren't designers. It's what keeps the brand consistent when you're not looking.
You don't sell what you do. You sell what it looks like you do.
The rules that keep the brand whole.
Logo construction and clear space
Grid, clear space, minimum size and logo versions.
Color, typography and graphics
Palette with codes, fonts and the brand's supporting elements.
Incorrect uses
What not to do with the brand, shown with examples.
Applications and social media
How the brand shows up on social media and in materials.
Already have a brand? It can be documented.
A brand without rules gets distorted. A distorted brand loses recognition. Without recognition, every contact starts from zero.
The standalone manual also works for a brand designed by someone else. Small adjustments, such as logo version, color and clear space, are made while documenting. If the brand needs a redesign, the path is the FAMOSO.® Project, with positioning, visual identity and a complete manual.
Clear rules, whole brand.
How much does a brand manual cost?
It depends on the size of the brand and how much adjustment it needs: documenting an organized identity is one scope, organizing a brand scattered across many files is another. That's why there is no fixed table. The price is set by scope, never by negotiation margin, and comes in the proposal with what's included and the timeline.
Questions about brand manuals.
Do you create manuals for brands designed by someone else?
Yes. The standalone manual works for an existing brand, made by you, another designer or another agency.
Does the manual change my brand?
Only small adjustments, such as logo version, color and clear space. A brand redesign is the FAMOSO.® Project.
What's the difference between a brand manual and a visual identity manual?
In market usage, both names usually refer to the same document: the rules for applying the brand. At FAMOSO.®, it covers logo, color, typography, graphics, incorrect uses and applications.
Do you serve clients outside Porto Alegre?
Yes. The studio is based in Porto Alegre, Brazil, and service is 100% online, for companies across Brazil.
How do I start?
Through the proposal form or WhatsApp, telling how the brand is today. The proposal comes with what's included, timeline and investment.