Naming: a brand name with a reason, not just a nice-sounding name.
FAMOSO.® creates company, product and sub-brand names from criteria, not from a list of words. A name chosen by taste becomes a name you have to explain in every meeting.
A nice name isn't a good name.
MYTH: The right name shows up in a brainstorm.
REALITY: A brainstorm without criteria produces a list, not a decision. The right name is the one that carries what the brand needs.
MYTH: If the domain is free, the name is free.
REALITY: A free domain doesn't mean a free trademark. Without a trademark search, the company may invest in an identity it will have to change.
MYTH: A product name can be anything.
REALITY: A sub-brand needs to sound like the same family as the parent brand. A loose name confuses the client about who's behind it.
You don't sell what you do. You sell what it looks like you do.
From criteria to name.
Criteria before names
Why the name needs to exist and what it must carry. Only then do the options come up.
Options with reasoning
Each name presented with the reasoning behind it, not just the word.
Availability check
Preliminary search in the trademark office, domains and social handles before you fall in love with a name.
Company, product or sub-brand
A name for the company, a line, a product or a system inside the parent brand.
Registration before identity.
A name without registration is a borrowed name. A borrowed name may have to change. A brand that changes its name loses what it has built.
The availability check reduces the risk, but doesn't replace registration. FAMOSO.® doesn't file the trademark application: it guides the way, and the filing stays with you or an intellectual property agent. The recommendation is to register before investing in the visual identity.
Name first. Everything else after.
How much does naming cost?
It depends on what's being named and how much research the name needs: a new company is one scope, a sub-brand inside an existing brand is another. That's why there is no fixed table. The price is set by scope, never by negotiation margin, and comes in the proposal with what's included and the timeline.
Questions about naming.
Can I hire just the name?
Yes. Naming can be hired on its own. It can also come with the FAMOSO.® Project, when the whole brand is being built.
Do you register the trademark?
No. FAMOSO.® runs a preliminary availability search and guides the registration, which is filed by you or an intellectual property agent.
Do you name products or sub-brands?
Yes. Names for a line, product or system inside a parent brand, so it sounds like the same family.
Do you serve clients outside Porto Alegre?
Yes. The studio is based in Porto Alegre, Brazil, and service is 100% online, for companies across Brazil.
How do I start?
Through the proposal form or WhatsApp, telling what needs a name. The proposal comes with what's included, timeline and investment.