Brand positioning for companies that grew and are still compared on price.
FAMOSO.® defines what your brand says, to whom and why to choose it, before any logo or post. A company without clear positioning becomes just another option, and just another option competes on discount.
Positioning isn't a slogan.
MYTH: Positioning is picking a slogan.
REALITY: A slogan is a consequence. Positioning is the decision of where the brand competes and why someone should choose it.
MYTH: Serving everyone sells more.
REALITY: Whoever speaks to everyone convinces no one. The right client needs to recognize themselves in the brand.
MYTH: Positioning is a marketing thing, not an owner's.
REALITY: Positioning decides price, client and what the company turns down. It's an owner's decision.
You don't sell what you do. You sell what it looks like you do.
From reading to decision.
Current brand diagnosis
Where the brand's perception sits below the company's real level.
Market and competitor study
Who competes for the same client and what space is still open.
Audience and value proposition
Who the brand speaks to and why that client should choose it.
Positioning and voice guide
The document with what the brand says, how it speaks and what it avoids.
Positioning first. Visual after.
Visual without positioning is decoration. Decoration doesn't justify price. Without justification, the client compares.
Positioning can be hired on its own, when the company wants clarity before touching the visual, or already has an identity that keeps up with the new message. If the visual also needs to change, positioning becomes the base of the FAMOSO.® Project, with visual identity, manual, application direction and brand guide for AI.
Whoever knows where they compete doesn't fight on price.
How much does brand positioning cost?
It depends on the size of the market and how much the brand needs to change: adjusting the message of a company that already knows who it serves is one scope, repositioning a company that changed its audience is another. That's why there is no fixed table. The price is set by scope, never by negotiation margin, and comes in the proposal with what's included and the timeline.
Questions about brand positioning.
Can I hire just the positioning?
Yes. Positioning can be hired on its own, without visual identity.
What's the difference between positioning and branding?
Positioning is the strategic decision: where the brand competes, who it speaks to and why to choose it. Branding is the complete work, which includes positioning and turns it into visual identity, voice and applications.
What do I get at the end?
A positioning and voice guide, built from the diagnosis of the current brand, the market and competitor study and the definition of audience and value proposition.
Do you serve clients outside Porto Alegre?
Yes. The studio is based in Porto Alegre, Brazil, and service is 100% online, for companies across Brazil.
How do I start?
Through the proposal form or WhatsApp, telling the company's moment. The proposal comes with what's included, timeline and investment.